As Haier Smart Home enters a new phase of global market diversification, its localization strategy and digital transformation have taken another significant step forward.
Haier Indonesia Freezer Base Breaks Ground, Set to Increase Production Capacity by One Million Units!
On November 27, Haier’s freezer manufacturing base in Indonesia officially held its groundbreaking ceremony. With a planned annual production capacity of 1 million units, this facility aims not only to achieve goals of low cost, high efficiency, and premium quality but also to serve as an overseas benchmark for Haier Smart Home’s digital intelligent manufacturing system.
Three Key Commitments: Building a Benchmark for Smart Manufacturing
Implementing Localization Strategy: Rooted in Indonesia, the base will create numerous local job opportunities and accurately meet user needs. It will also drive the coordinated development of upstream and downstream industrial chains, with expectations to generate thousands of employment positions.
Promoting Green and Sustainable Development: As a major energy-consuming country, Indonesia will benefit from the base’s adoption of renewable energy technologies, such as photovoltaic power generation. This will optimize production energy use, continuously reduce carbon emissions, and establish a green manufacturing demonstration base in Southeast Asia.
Deepening Cultural Integration Between China and Indonesia: Committed to respecting local regulations and cultural practices, Haier will actively fulfill social responsibilities and become a trusted community partner.
One Million Units of Capacity to Serve the Global Market
With an annual capacity of 1 million freezers, the Haier Indonesia base will not only meet the demands of local households and businesses in Indonesia but also extend its reach to global markets, including North America, Southeast Asia, the Middle East, and Africa, bringing high-quality “Made in Indonesia” freezers to the world.
The base will be developed into a highly efficient, low-cost, and resilient manufacturing hub. Through smart manufacturing, localized distribution, and modular production advantages, it is projected to achieve a cost advantage of over 5% compared to market alternatives. These savings will be passed on to consumers, fostering a truly win-win development model.
Currently, Haier freezers have maintained the top position in global brand retail sales for 14 consecutive years. The groundbreaking of the Haier Indonesia freezer base not only marks another milestone in Haier Smart Home’s localization strategy and digital transformation but also heralds the beginning of a new chapter for Haier freezers: “Rooted in Indonesia, Serving the World.”
