Local time on March 30th 2017, the Pakistan HVACR 24th Expo & Conference 2017 starts at Expo Center Lahore.
This exhibition is a national meeting place for professionals, attracting serious buyers from all over Pakistan and countries abroad. The event provides an easy and essential route into the market for exhibitors, enabling professionals from across the industry to develop their business in a professional environment.
Pakistan is an important country in “the Belt and Road Initiatives” and the “Pakistan Economic Corridor” is regarded as the flagship project of "The Belt and Road Initiatives". In “Boao forum for Asia” annual conference 2017, Pakistan's former Prime, Minister Shaukat Aziz said, "The Belt and Road Initiatives" could strengthen interoperability of China and Pakistan and make people closer.
Haier entered into the Pakistan market in 1999. After years of operation, the sales in the field of white goods in Pakistan ranked NO.1. No matter the market share or customer satisfaction, Haier is in a leading position.
The leader of Pakistan market accepted Coowor’s interview and said, “Haier have built factories with ten kilometers to the second largest city in Pakistan, Lahore. Owning a total of over 2000 employees, Haier uses unique personnel training and production management mode not only to promote local employment, but also extent technology output to the local AC market.
Many brands employ local agents for marketing. Different from this idea, Haier always adheres to brand strategy of “development, production and marketing”, makes innovation based on the local users’ demand, continually provides protection for Haier in the "The Belt and Road Initiatives".
Because of the long-lasting hot weather, the shortage of energy and more than 10 hours’ summer peak power a day, Haier released Pakistan first DC inverter air conditioner in 2010 which can save 50% of energy. In 2012, Haier developed large capacity refrigerator to meet the need of users.
The leader said, due to the hot climate in Pakistan, the air conditioning market in Pakistan is huge. Unless particular poor families, every household needs air conditioning. Haier enjoys high reputation and popularity locally, not only got a lot of landmark projects, but also remains great potential in the domestic air-conditioning market.
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